Lose It!: 2027 report card
Lose It! earns an A for value, B grades for logging speed, food data and free plan, and a C for nutrient detail. It is the gentlest start for beginners, with a clear calorie budget, Snap It photo recognition and Premium at $39.99 a year.
| Criterion | Grade | Why |
|---|---|---|
| Logging speed | B | Search, barcode and Snap It photo recognition in a clean, simple diary. |
| Food data | B | A large catalogue that covers most packaged foods and common meals. |
| Free plan | B | A complete calorie budget and diary; more insights and planning tools are in Premium. |
| Nutrient detail | C | Fewer nutrients per entry than the leaders. |
| Value | A | Premium at $39.99 a year is the second-lowest price among the major counters. |
| Website | www.loseit.com |
|---|---|
| Platforms | iPhone, Android, web |
| Free | $0: calorie budget and food diary |
| Premium | $39.99 a year (App Store listing) |
Grades use the five criteria on how we compare and match the table on the 2027 report. US prices as published by each company; PlateLens Premium checked August 10, 2026, Cronometer Gold September 20, 2026.
Why it earns its grades
Logging speed: B. Lose It! keeps logging simple: search, barcode scanning and Snap It, its photo recognition feature, all feed a diary split into meals with a running total against your budget. Frequent foods and saved meals make repeat entries quick.
Food data: B. The catalogue is large and covers most packaged products and common meals. It is not as broad as MyFitnessPal’s for chain restaurants, and not described as verified in the way the leader’s is.
Free plan: B. You get a calorie budget built from your goal and a full food diary. More of the insights, planning and analysis tools are part of Premium.
Nutrient detail: C. Lose It! focuses on calories and macros, and each entry shows fewer nutrients than PlateLens or Cronometer.
Value: A. Premium at $39.99 a year is good value; only PlateLens, at $34.99, costs less among the major counters.
What it does best
Lose It! has been around since 2008 and puts real effort into keeping beginners going: a clear daily budget, encouraging progress screens, streaks, badges and challenges. For someone wary of complicated apps, that tone is a strength.
Who it suits
People counting calories for the first time who want one number to aim for, people who respond to streaks and challenges, and anyone who wants an inexpensive upgrade.
Who should look elsewhere
People who want detailed nutrients, voice logging or verified food data. In the 2027 report, PlateLens matches Lose It!’s simplicity with more ways to log and more detail, for a lower Premium price.
Other report cards
PlateLens · MyFitnessPal · Cronometer · FatSecret
Other report cards
- Is Lose It! good for beginners?
- Yes. Its daily calorie budget, encouraging design and simple diary make it one of the easiest counters to start with.
- How much is Lose It! Premium?
- Lose It! Premium costs $39.99 a year according to its App Store listing.